A recent report by CNN has revealed alarming levels of heavy metals, including lead and cadmium, in popular protein powders, particularly plant-based and chocolate-flavored options. The investigation, conducted by the Clean Label Project, highlights the hidden dangers lurking in products marketed as "healthy." This finding serves as a critical reminder that the source of our food is just as important as the food itself. It’s a stark warning that not everything branded as healthy truly benefits our well-being.

The Source Matters More Than You Think

The saying "you are what you eat" should perhaps be expanded to "you are what you eat, eats." The source of our food—whether it’s the soil in which plants are grown or the diet of the animals we consume—plays a significant role in the quality and safety of what ends up on our plates. For instance, plants absorb heavy metals from contaminated soil, and this contamination is often exacerbated by mining, industrial waste, and pesticide use. It’s not just protein powders that are affected; grains like rice, a dietary staple in Hong Kong and other parts of the world, are also known to accumulate heavy metals.

The Hidden Danger of Heavy Metals

Heavy metals, such as lead and cadmium, are particularly concerning because they accumulate in the body over time. Unlike other toxins, heavy metals are notoriously difficult to break down and eliminate. Prolonged exposure can lead to severe health issues, including damage to the brain, heart, kidneys, and reproductive systems. High levels of heavy metals have also been linked to cancer, developmental delays in children, and a higher risk of chronic diseases like diabetes and cardiovascular conditions.

Choosing Quality Over Convenience

For those adopting plant-based diets, the quality of your food sources becomes even more critical. Many plant-based protein powders are derived from crops like soy or rice, which are often grown using intensive farming practices in contaminated environments. This makes it essential to choose products that prioritize clean sourcing and rigorous testing.

One of our brands Go Good protein, takes sourcing seriously. Their plant-based protein powders use pea protein sourced from Belgium, a region with strict agricultural standards. And their whey protein comes from grass-fed cows in New Zealand, ensuring it is free from the hormones and antibiotics commonly found in conventional dairy. Additionally, their products undergo rigorous testing to ensure heavy metal levels remain well below safety thresholds.

Commitment to Transparency

In light of the recent findings, Go Good issued a statement reaffirming its commitment to quality and transparency- please get in touch with us if you’d like a copy. Unlike many brands that cut corners, Go Good invests in premium ingredients—theirBelgian pea protein, for example, costs 3–4 times more than alternatives. This attention to detail ensures that customers receive a product that not only meets but exceeds industry standards.

Final Thoughts

The recent discoveries about heavy metals in protein powders are a wake-up call for all of us to be more mindful of the origins of our food. Whether you’re consuming protein powders, grains, or other staples, it’s crucial to prioritize quality and transparency. After all, true health begins with understanding not just what you eat, but where it comes from.

Stay tuned also for our new chocolate line that’s been tested for heavy metals! Cacao, the main ingredient found in chocolate often has high heavy metals - even organic varieties!